They are not standing on the sidelines because they lack talent. They are there because no one gave them the right opportunity.
De Vakmakers was founded on one simple belief: the talent is already there. The opportunities still need to be created. The initiative connects people with a distance to the labor market to companies in construction and technical sectors, together with public institutions. No separate tracks. One shared movement.
Together with companies, real workforce needs are identified. From that demand, De Vakmakers trains candidates in just two to three months, preparing them to start immediately with a participating employer. Practical. Focused. Effective.
From day one, we sat at the table. The timeline was tight. Within weeks, the brand had to be built and launched — trusted, scalable and ready to move. Not a logo waiting for meaning, but an identity that worked from the start.
The shift was fundamental: From local initiative to scalable national network.
“Samen maken we er werk van” Together, we make it work , became the beating heart. You see it in the energetic visual identity, the warm tone of voice and the way candidates and companies stand side by side.
But it didn’t stop at launch. Day in, day out, we continue to work closely with De Vakmakers to grow the initiative. New regions. New partners. New stories. Always with the same goal: creating opportunities that last.
De Vakmakers is growing. And more and more people are not just stepping onto the field, they’re helping build it.
Our approach
We started with direction, not design. Together, we built a brand grounded in collaboration and equality. Within weeks, strategy became a living identity, ready to launch and ready to scale.
And we didn’t step away after launch. Day in, day out, we work side by side to grow De Vakmakers into a national movement. Because real impact is built over time.
A word by Lars Nieuwenhoff, founder of De Vakmakers:
“Supa Dupa understood exactly where we wanted to go from the very beginning. Not just for our brand, but also in what we wanted to build as an initiative and the social impact we wanted to make. It never felt like a client and supplier relationship, but simply like colleagues working side by side on something we both truly believe in.”
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Our impact
Strategic development
We positioned De Vakmakers from a local initiative into a scalable national network. A strategic foundation that enables growth, region by region, partner by partner, with lasting social and economic impact.
Transition management
From day one, we sat at the table. Within weeks, the brand was built and launched, ready to move. Day in, day out, we continue to work alongside the growth: new partners, new kanditates, new stories. Always with the same goal: creating opportunities that last.
Design that moves
"Samen maken we er werk van" became the beating heart. An energetic visual identity, a warm tone of voice and imagery where candidates and companies stand side by side. Not a brand waiting for meaning, but an identity that worked from the start.
