Some buildings fall silent. Others learn to speak again. The Marcellinus did both.
In the heart of Boekelo, a former church found new life as a cultural and community hub. Not by erasing its past, but by building on it. From day one, Supa Dupa joined the table to shape that transition. Not just a brand, but a renewed sense of belonging.
The shift was clear:
from church to cultural heart.
From silence to connection.
We uncovered what had always been there. De Marcellinus was never just a building, it was a place where people gathered. That became the compass. A house for everyone.
The identity draws directly from the architecture. Arches and stained glass inspired the logo. Soft, warm colours echo the filtered light inside. The tone of voice feels poetic yet accessible, as if the building itself speaks again.
For the launch, we made that idea literal. The church “found its voice” through a village-wide teaser campaign. Mysterious phrases appeared on posters and lamppost banners, written as if the building itself was speaking. Within days, the whole village was talking. Conversations at the bakery, on the football field, at the dinner table. Who is behind these signs? What is happening in the church?
Boekelo was, quite literally, turned upside down by the mystery.
In the second phase, we revealed the full story through local press, video and social media, inviting everyone inside. The opening night was packed. But more importantly, pride returned.
The Marcellinus is no longer a former church.
It is a living heart.
25 Hearts, One Mission
Made possible by an incredible team of passionate volunteers
I'm waiting for you...
A campaign that got Boekelo talking, featured in Tubantia
Opening event
A sold-out opening night marked the rebirth of The Marcellinus
Our approach
We didn’t announce the reopening. We created curiosity.
Mysterious, poetic phrases appeared across Boekelo, written as if The Marcellinus itself was speaking. No logo. No explanation. Just conversation.
Within days, the whole village was talking. Only then did we reveal the full story and invite everyone inside. The launch wasn’t just seen. It was felt.
Phillip Grob, board member of The Marcellinus:
“The Marcellinus Church is a place that matters to Boekelo, a place to meet, to experience, to be inspired. As a board, we're proud of the identity and visual style Supa Dupa has created for us. It fits. And it captures exactly who we are.”
Our impact
Strategic development
We defined De Marcellinus as a cultural heart for Boekelo, building a strategic compass that honoured its heritage while opening it up to a new future.
Transition management
We guided the rebirth from within. Not as a branding exercise, but as a careful transformation where identity, community and team came together.
Design that moves
We translated strategy into a living identity and a launch campaign that sparked curiosity across the village, creating pride, energy and a renewed sense of belonging.
