# Supa Dupa

> Supa Dupa is a strategic brand agency for organisations in transition, based in Enschede, the Netherlands. We help leadership teams shape direction, guide transition, and turn strategy into stories that move people. We build brands that are strong on the inside and recognisable on the outside — driven by purpose, built on culture.

## About

Supa Dupa works at the intersection of brand strategy, organisational transition, and culture. We don't work from the sidelines — we sit at the table alongside management teams, defining direction, sharpening choices, and turning strategy into daily reality. Our clients include family-owned businesses, B-Corps, and purpose-driven organisations.

- Website (EN): https://www.supadupa.nl/
- Website (NL): https://www.supadupa.nl/nl
- Contact: hello@supadupa.nl | +31 53 234 0188
- Address: Spinnerij Oosterveld, Rigtersbleek-Zandvoort 10, 7521 BE Enschede, Netherlands
- LinkedIn: https://www.linkedin.com/company/supadupanl/
- Instagram: https://www.instagram.com/supadupanl/

## Services

Supa Dupa offers three core services:

**Strategy Development** — Defining where an organisation needs to go and why. We shape organisation, identity, people & culture, and long-term impact as the foundation for meaningful, lasting growth.

**Transition Management** — Guiding organisations from A to B with attention to both the undercurrent (trust, energy, culture) and the uppercurrent (structure, planning, performance). Lasting change only happens when both move in sync.

**Design that moves** — Translating strategy and transition into tangible expressions: words, visuals, and experiences that spark movement. Through a strong network of partners we deliver strategic storytelling, digital design, purpose & positioning, and brand identity.

Specific capabilities include: strategic storytelling, digital design, purpose & positioning, brand identity, business development, people & culture, sustainability, leadership facilitation, and program management.

## Cases

- Haafkes (construction): https://www.supadupa.nl/cases/haafkes — Brand strategy & employer branding for a 100-year-old family construction business in Twente. Developed the strategic compass "Haafkes bouwt samen" (Haafkes builds together), employer brand campaign "Mooi Werk", and renewed website.
- NieuweWeme: https://www.supadupa.nl/cases/nieuweweme — Strategic brand and marketing partnership connecting the human side of the team with commercial direction, including AI-driven initiatives.
- Hartman (outdoor furniture): https://www.supadupa.nl/cases/hartman — Strategic campaign concept for a Dutch outdoor furniture icon. Reframed longevity from product attribute to brand philosophy; developed campaign "Ook daarom geniet heel Nederland al jarenlang van Hartman" including national Radio 538 spots.
- De Marcellinus (cultural venue): https://www.supadupa.nl/cases/de-marcellinus — Brand identity for a community church and meeting place in Boekelo.
- De Vakmakers: https://www.supadupa.nl/cases/de-vakmakers — Brand strategy and identity for a social impact initiative.

## Philosophy

"There is no change without movement." Supa Dupa believes companies are ultimately about people. Core principles: build with substance, bring energy, stay driven by purpose, remain rooted in the human, and always be honest. These powers shape how Supa Dupa builds — creating soulful companies that move people and stand the test of time.

## Privacy

- Privacy Statement: https://www.supadupa.nl/disclaimer